wellConnected continues to transform the marketing environment in Bulgaria by expanding its partner network with the first User-Generated Content platform in Bulgaria. This strategic move solidifies the ecosystem’s mission to unite creativity, technology and innovation into a harmonious whole that delivers real business results
User-generated content is an essential part of the future of marketing because it puts authenticity, trust and audience engagement at the forefront. Brands have the opportunity to create a genuine connection with their current and potential customers and this fits perfectly with the wellConnected philosophy – to provide innovative solutions that inspire and connect for sustainable professional relationships.
“We strongly believe in the power of authentic messages and addressing them to the right people. We know from experience that many followers don’t guarantee high engagement, and template campaigns have long since failed to work. Joining UGC-Craft in our ecosystem is another way to personalize the flexible services we provide. This type of video brings a significantly higher ROAS and it’s quite logical – recognizing someone’s real daily life or need plays a much bigger role in the purchase decision than fuzzy and intrusive ads,” says Alexander Ivanov, wellConnected’s CTO.
With this collaboration and well-connected actions, we move forward to deliver collaborative projects and effective and memorable campaigns that connect consumers and brands in a meaningful and sustainable way.