Alexander Ivanov, founder of CreateX Digital Marketing Agency and co-founder of Native – the first TikTok agency in Bulgaria, officially announced the creation of wellConnected – the first marketing ecosystem in the country.
wellConnected is an innovative marketing service model designed in response to modern business needs and based on integrated and creative solutions. The concept brings together companies with high expertise in different marketing and technology areas, providing clients with a single point of contact and ensuring maximum efficiency in communication.
“The goal of wellConnected is to provide maximum added value to clients through synergy between specialist agencies working to a common strategy. We address industry challenges related to coordination between multiple agencies with different processes and standards. With our ecosystem, clients get end-to-end solutions with a single point of contact and clear accountability for results,“ says Alexander Ivanov, CEO of wellConnected.
Key links in the ecosystem:
- CreateX: A digital marketing agency with over 7 years of experience specialising in performance marketing and creative solutions in the digital environment. The agency is known for successful campaigns for a variety of brands, using innovative approaches and technology to achieve optimal results. “Through wellConnected, we can focus on our strengths and provide clients with integrated solutions backed by the experts in the ecosystem,” says Anita Nestorova, CEO of CreateX.
- Native: the first TikTok agency in Bulgaria, founded in 2022 by Nikolay Nikolov and Alexander Ivanov. Native Ltd., a company founded by Nikolay Native and led by. The agency helps brands reach younger audiences through creative and authentic videos that resonate with current trends. “Our mission is to create effective videos that achieve real results for clients,” commented Nikolay Nikolov, CEO of Native.
- CreateWeb: A company focused on creating and optimizing websites that meet both corporate needs and marketing objectives. The team applies the latest web development technologies and practices, ensuring fast loading times and an excellent user experience. “We believe that a website is a key asset for any business and should be as efficient as possible,” says Alexander Ivanov.
- InventAR: An agency specializing in the development of augmented reality (AR) products that build on brand communication and deliver immersive experiences for consumers. The company deploys the latest XR technologies to create innovative solutions that impress and engage audiences in unique ways. “With InventAR, we want to prepare businesses for the future of communications through innovative technology solutions, starting with AR as the most recognizable format,” says Alexander Ivanov.
- PrimeGo: A team of creative professionals focused on high-end video productions, including promotional videos, online series and music videos. PrimeGo combines artistic vision with technical expertise to create videos that not only inform, but also inspire viewers. “Video is a key format in modern communication and we are here to help brands tell their stories in the best way,” adds Alexander Ivanov.
wellConnected offers customized combinations of over 12 services tailored to each customer’s individual goals. The ecosystem’s mission is to change the perception of the industry, with organizations within it working in sync to deliver real results and customers having a single point of contact. The long-term vision is a transformation of the interaction between the client, specialist teams and the audience.