{"id":1939,"date":"2026-01-14T09:11:34","date_gmt":"2026-01-14T09:11:34","guid":{"rendered":"https:\/\/wellconnected.bg\/ted-ai-sensor-mat-launch-comprehensive-communications-strategy\/"},"modified":"2026-02-05T09:41:27","modified_gmt":"2026-02-05T09:41:27","slug":"ted-ai-sensor-mat-launch-comprehensive-communications-strategy","status":"publish","type":"page","link":"https:\/\/wellconnected.bg\/en\/ted-ai-sensor-mat-launch-comprehensive-communications-strategy\/","title":{"rendered":"Ted AI Sensor Mat Launch &#8211; Comprehensive Communications Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1939\" class=\"elementor elementor-1939 elementor-1732\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48d0437 e-flex e-con-boxed e-con e-parent\" data-id=\"48d0437\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78bf77b e-con-full e-flex e-con e-child\" data-id=\"78bf77b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed6b27 elementor-widget elementor-widget-heading\" data-id=\"0ed6b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ted AI Sensor Mat Launch - Comprehensive\ncommunications strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f310290 elementor-widget elementor-widget-text-editor\" data-id=\"f310290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Challenge<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e7bc3e elementor-widget elementor-widget-text-editor\" data-id=\"0e7bc3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>TED is a leading Bulgarian manufacturer of mattresses, beds, mattress frames and bedroom accessories. In the autumn of 2024, it introduced an innovative product to the market: the AI Sensor Mat &#8211; an intelligent mattress selection technology. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc20b6 elementor-widget elementor-widget-text-editor\" data-id=\"4fc20b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Objectives  <img decoding=\"async\" class=\"c-emoji c-emoji__large\" src=\"https:\/\/a.slack-edge.com\/production-standard-emoji-assets\/14.0\/google-large\/1f3af@2x.png\" alt=\":dart:\" width=\"32\" height=\"32\" aria-label=\"dart emoji\" data-qa=\"emoji\" data-stringify-type=\"emoji\" data-stringify-emoji=\":dart:\" data-sk=\"tooltip_parent\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc21c31 elementor-widget elementor-widget-text-editor\" data-id=\"cc21c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Presentation and promotion of TED AI Sensor Mat.<br aria-hidden=\"true\">Product testing and consultation at key locations.<br aria-hidden=\"true\">Reinforcing TED&#8217;s image as a modern brand and trusted partner in sleep care<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdb66a9 e-con-full e-flex e-con e-child\" data-id=\"cdb66a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c896339 e-con-full e-flex e-con e-child\" data-id=\"c896339\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Ted-Sensor-Mat-Tv-File.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98d7cf3 e-con-full e-flex e-con e-child\" data-id=\"98d7cf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2f26c8f e-con-full e-flex e-con e-child\" data-id=\"2f26c8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-88b0c07 e-con-full e-flex e-con e-child\" data-id=\"88b0c07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31d4992 e-con-full e-flex e-con e-child\" data-id=\"31d4992\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-553f33d e-con-full e-flex e-con e-child\" data-id=\"553f33d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bdb22fb e-con-full e-flex e-con e-child\" data-id=\"bdb22fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15ffcb6 e-con-full e-flex e-con e-child\" data-id=\"15ffcb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16c55e8 e-flex e-con-boxed e-con e-parent\" data-id=\"16c55e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5472e elementor-widget elementor-widget-heading\" data-id=\"bb5472e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wellconnected companies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c76674d elementor-widget elementor-widget-heading\" data-id=\"c76674d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">joined forces in a strategic partnership<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4da0e26 e-con-full e-flex e-con e-child\" data-id=\"4da0e26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-86a0ea1 e-con-full e-flex e-con e-child\" data-id=\"86a0ea1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8c25a elementor-widget elementor-widget-heading\" data-id=\"1b8c25a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advertising video<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afddbe6 elementor-widget elementor-widget-text-editor\" data-id=\"afddbe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>with VFX elements, adapted in different formats, presented the product in a visually compelling way with conceptual storyboarding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7a870c e-con-full e-flex e-con e-child\" data-id=\"d7a870c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a48499b elementor-widget elementor-widget-image\" data-id=\"a48499b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/wellconnected.bg\/wp-content\/uploads\/2026\/01\/Circle_Logo_CreateX-1.svg\" class=\"attachment-large size-large wp-image-1744\" alt=\"Circle_Logo_CreateX\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a97fa9b e-con-full e-flex e-con e-child\" data-id=\"a97fa9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6a272 elementor-widget elementor-widget-heading\" data-id=\"9b6a272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visual frame<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-699356b elementor-widget elementor-widget-text-editor\" data-id=\"699356b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>with supportive key messages, call-to-actions and appropriate tone of voice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04924de e-con-full e-flex e-con e-child\" data-id=\"04924de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a96d6e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1a96d6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-830bf13 e-con-full e-flex e-con e-child\" data-id=\"830bf13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7b7345c e-con-full e-flex e-con e-child\" data-id=\"7b7345c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84141cf elementor-widget elementor-widget-heading\" data-id=\"84141cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Influencer activation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8cb340 elementor-widget elementor-widget-text-editor\" data-id=\"f8cb340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>6 popular faces for the target audience, demonstrated the product to their audience with engaging video content<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea80df2 e-con-full e-flex e-con e-child\" data-id=\"ea80df2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd2eadd elementor-widget elementor-widget-image\" data-id=\"fd2eadd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/wellconnected.bg\/wp-content\/uploads\/2026\/01\/Circle_Logo_Native.svg\" class=\"attachment-large size-large wp-image-1746\" alt=\"Circle_Logo_Native\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-337b6c4 e-con-full e-flex e-con e-child\" data-id=\"337b6c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e79a84 elementor-widget elementor-widget-heading\" data-id=\"1e79a84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Surveys<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4002b4 elementor-widget elementor-widget-text-editor\" data-id=\"d4002b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>with random passers-by captured spontaneous reactions and gave even more publicity to the campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ted AI Sensor Mat Launch &#8211; Comprehensive communications strategy The Challenge TED is a leading Bulgarian manufacturer of mattresses, beds, mattress frames and bedroom accessories. In the autumn of 2024, it introduced an innovative product to the market: the AI Sensor Mat &#8211; an intelligent mattress selection technology. Objectives Presentation and promotion of TED AI [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1939","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wellconnected.bg\/en\/wp-json\/wp\/v2\/pages\/1939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wellconnected.bg\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wellconnected.bg\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wellconnected.bg\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wellconnected.bg\/en\/wp-json\/wp\/v2\/comments?post=1939"}],"version-history":[{"count":1,"href":"https:\/\/wellconnected.bg\/en\/wp-json\/wp\/v2\/pages\/1939\/revisions"}],"predecessor-version":[{"id":1940,"href":"https:\/\/wellconnected.bg\/en\/wp-json\/wp\/v2\/pages\/1939\/revisions\/1940"}],"wp:attachment":[{"href":"https:\/\/wellconnected.bg\/en\/wp-json\/wp\/v2\/media?parent=1939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}