Hyper Instagram Launch &
VFX Video
The Challenge
Waffle HYPER is a well-known product from the Prestige portfolio, especially popular among young people. Despite its established presence on other channels, the sub-brand did not have its own Instagram account.
Objective 
Launch the profile by building a memorable social media identity and engaging the audience with an unconventional and catchy campaign
RESULTS
over 5 million views to date
WellConnected Approach
Creative & Social Media Strategy
Serial teaser posts without the product, with hints and visual puzzles that created curiosity and a sense of anticipation for the big reveal.Giveaway to attract followers to your newly created profile.
VFX climax
A video that visually “lands” the product in the users’ world with a combination of 3D effects and motion graphics.We partnered with Georgi Ivanov of nomnom photography for offbeat shots that fit the visual line and keep the regular content tasty and varied.
