Postbank Knowledge about millions - AR Solution
The Challenge
In Bulgaria, financial literacy among young people is alarmingly low. Only 35% of the population possess basic financial knowledge, and debts among people under 25 years of age have a20> have tripled in the last three years.
Objectives 
Yes educate young people about the power of complex interest and early investment – in an innovative, interactive and understandable way.
Wellconnected companies
joined forces their efforts in a strategic partnership partnership
The Insight
The greatest wealth you have as a young person is not in your wallet, but in your calendar. Young people possess time—the resource that makes compound interest so powerful. But no one shows them this visually. Our task was to transform it into an experience.
The idea
Sand clock, in which every falling grain of sand is turned into a gold coin – visual metaphor for the effect of accumulation.
AR activation
When scanning a flyer with a QR code, the clock is unlocked, and after it the calculator which shows:
• How old will they be when they become millionaires?
• How much will they accumulate with regular contributions?
• How does time affect their money?
The sequel
Representatives of Postal Bank visit schools throughout the entire country, meet with young people face to face in face to face and distribute specially branded flyers with a QR code.
AR content is developed so that it works without an application - only through the camera of the phone. The visual identity combines the bank with young, accessible and modern style of communication.
Results
The campaign is underway, but we have already achieved:
- Hundreds activated AR sessions in the first weeks
- Real conversations and engagement on the part of the students
Why does it work?
- We speak the language of young people – visually, interactively, without preaching
- We solve specific social problems with innovation
- We connect knowledge + experience + brand meaning