Ted AI Sensor Mat Launch - Comprehensive communications strategy
The Challenge
TED is a leading Bulgarian manufacturer of mattresses, beds, mattress frames and bedroom accessories. In the autumn of 2024, it introduced an innovative product to the market: the AI Sensor Mat – an intelligent mattress selection technology.
Objectives 
Presentation and promotion of TED AI Sensor Mat.Product testing and consultation at key locations.Reinforcing TED’s image as a modern brand and trusted partner in sleep care
Wellconnected companies
joined forces in a strategic partnership
Advertising video
with VFX elements, adapted in different formats, presented the product in a visually compelling way with conceptual storyboarding.
Visual frame
with supportive key messages, call-to-actions and appropriate tone of voice.
Influencer activation
6 popular faces for the target audience, demonstrated the product to their audience with engaging video content
Surveys
with random passers-by captured spontaneous reactions and gave even more publicity to the campaign.